Custom post types in WordPress
http://justintadlock.com/archives/2010/04/29/custom-post-types-in-wordpress
http://justintadlock.com/archives/2010/02/02/showing-custom-post-types-on-your-home-blog-page
http://codex.wordpress.org/Custom_Post_Types
http://wordpress.org/extend/plugins/custom-post-type-ui/screenshots/
http://codex.wordpress.org/Function_Reference/register_post_type